Starbucks recently announced their field test for a new mobile application that would allow customers to order their drinks before they even enter the store, cutting down on wait times and lines in the already small cafes. If it goes well in the 150 stores in the Portland area, it will receive a national rollout as they continue to improve mobile ordering.
They aren’t the first to give this a shot – Chipotle, the burrito chain with an eye towards the future, already offers customers the ability to pre-order their favorite burrito and pick it up at the store through a mobile application. The app can also store orders for repeat purchases, improve wait times and better work with under utilized kitchens during slow hours.
We knew mobile and the mass adoption of applications was going to be big – marketers have been predicting it for years. Yet non-profits are still far behind on this learning curve finding the right way to utilize this mobile movement.
There are a couple of options:
1) Go mobile first. If your website doesn’t work on mobile, you’re potentially alienating a huge portion of your audience. A recent study from ComScore determined that 18% of Millennials are “mobile-only” Internet users. That’s nearly a fifth of potential donors and friends that may never actually see your site if it isn’t mobile friendly.
2) Consider using mobile for donations. But be careful – Apple prohibits the ability to accept donations through iOS apps, so you’ll need to utilize a third-party application to make this happen.
Do you have any thoughts on how non-profits could jump on board for app development?